The Challenge:
How do you get guys’ attention online? Other than using porn, gadgets and cars, of course.
The Solution:
So we’ve decided to let them get wet on any website they log on to.
How It Works:
We developed an AXE Provoke Facebook App that Makes It Rain Girls on any website. The app became a tool for guys to create ‘self-generated’ banner that appears on their favourite website which they can then share and surprise their friends.
Title
AXE Makes It Rain Girls - Facebook App
Client
AXE
Product/Service
Personal Care
Internet URL
http://www.whatif.net.my/awards/axe_web.html
Creative Director
Liew Sanyen
Art Director
Tan Wang Teck
Copywriter
Ong Sue Yin
Designer
Tan Wang Teck
Web Designer/Multimedia Designer
Tan Wang Teck
Programmer
Lim Chuan Chin, Lai Kun Liang, Tan Wang Teck
Client Service
Christopher Koh, Stephanie Kwan
