Rationale
Diarrhea strikes at any time, and it’s very embarrassing when you are in a meeting, dining, chatting and so on… So most of the time you would try to put up with it, but your body language and the expression on your face will not. And that might cause a huge misunderstanding.
Boss: At first, I really thought highly of Edmund. Today, I needed some ideas for a proposal, So I thought it would be a good opportunity for him to shine, But our discussion went on until 6pm. He started showing how impatient and restless he is! He kept his mouth shut, didn’t contribute any ideas... I never expected that when I came back from making a cup of coffee, he was gone! Must’ve had a hot date!
ANNR: Holding in your diarrhea might cause a huge misunderstanding. Take TYT Anti-diarrhea pill, put a stop to it.
Boss: It’s already 6pm, why are you still around? Is there something wrong with my brand new Rolex?
Title
Discussion
Client
Hong Yang Hoo Pharma Sdn Bhd
Product/Service
TYT Anti-Diarrhea Pill
Creative Director
Hoe Kai Yew
Copywriter
Hoe Kai Yew, Ho Soo Wei
Client Service
Stanley Chen/ Sueanne Chua
Production House
AMP Radio Networks
Agency Producer
Hoe Kai Yew
Production House Producer
Jimmy Chua, Shelyne Wai
Announcer
Ho Soo Wei, Tan Chuan Hui
