We developed a microsite for Abbott Malaysia to promote Gain Plus Advance EyeQ and Gain Kid Advance EyeQ, primarily targeted towards the 3-6 year old demographic, with parental supervision. The central focus of the microsite is the Adventure with Smarty Bear & Friends section, which communicates its main proposition: a child may build multiple aspects of his/her intelligence with Abbott’s Eye-Q Nutrition System. The site also features product information, sampling offers and downloadable content.

Smart EyeQ World is an interactive journey designed for children (with adult guidance). It helps to develop a child’s intelligence through simple and fun games, with each chapter of the adventure targeting a specific set of intelligence aspects.

Title
Smart EyeQ World

Client
JWT / Abbott Malaysia

Product/Service
Nutrition

Internet URL
http://www.smarteyeqworld.com.my/

Creative Director
Liew Sanyen

Art Director
Chong Lock Sin

Copywriter
JWT

Designer
Evonne Chia, Ng Lee Peng

Web Designer/Multimedia Designer
Evonne Chia, Ng Lee Peng

Programmer
Darien Toh

Client Service
Lynette Cheng, Siau Lee