Title
Growing Coin
Client
HSBC Bank Malaysia
Product/Service
PowerVantage (EasiGrow)
Creative Director
Edwin Leong
Creative Director
Hasnah Mohd. Samidin, Richard Chin
Art Director
Michelle Chang, Steve Yeow, Carina Teo, Richard Chin
Copywriter
Nadia McDonald, Daniel Kee
Designer
Steve Yeow
Client Service
Shireen Peterson, Jonathan Lim, Ng I Miin, Chia Pi Wo
Photographer
Tan Kien Yong
Photography Studio
Untold Images
Print Producer
Leslie Chong
Color Separation
P.G.S. Sdn. Bhd.
Rational
Taking the form of an unconventional leaflet, the ‘Coins’ were made of compressed cloth and distributed to HSBC branches nationwide. Once placed in water, they expand into RM100 notes to dramatise the high rates of PowerVantage (Easigrow) -The savings account that offers the high rates of a fixed deposit.
