Title
ClayCam
Client
Maxis Mobile Services Sdn Bhd
Product/Service
Hotlink Rewards
Internet URL
www.maxislabs.com/claycam
Creative Director
Ronald Ng, Nina Mohamed-Nor
Art Director
Lim Wern Kee
Copywriter
Nora Ismail, Joanne Chow
Web Designer/Multimedia Designer
Sidney Quah
Programmer
Alfred Tan, Sean Tan
Client Service
Vic Sithasanan, Janet Teo, Imiriah Othman, Tsarina Tajuddin
Rational
How do you up the notch on interactivity on the web? Well, we asked ourselves, why stop at user generated content when we can have an on-demand, viewer-controlled web campaign? Introducing Hotlink Claycam. A truly interactive website where clay modellers are on standby to create any request sent in online. Whatever you want, Hotlink will make it, on the web, on the spot. Best of all, viewers can watch their models take shape in real time. The result? A web campaign that is as interactive as interactive could get.
