Title
Live 100percent Widget
Client
Great Eastern/JWT
Product/Service
Assurance Company
Internet URL
http://www.whatif.net.my/awards08/#/live100widget
Creative Director
Liew Sanyen
Art Director
Benedict Tan
Copywriter
May Ling (JWT)
Web Designer/Multimedia Designer
Tsuqi Hoh
Programmer
Darien Toh
Client Service
Christopher Koh, Lynette Cheng, Grace Fong (JWT)
Rational
In conjunction with its 100th anniversary, Great Eastern's message to policy holders was 'live100percent' — to live life to the fullest. This downloadable calendar reminds users of celebrations or festivals happening everyday in different parts of the world. Of total website visitors, over 67% chose to download the calendar.
