Title
Jump
Client
Nike Sales Malaysia Sdn Bhd
Product/Service
Sports Apparel
Internet URL
http://www.compass-interactive.com/KancilAwards2008/nswexpandable.htm
Creative Director
Wong Wai Mun
Art Director
Benedict Ong
Copywriter
Joe Lee
Web Designer/Multimedia Designer
Benedict Ong
Programmer
Ng Kok Weng, Chan Seow Hoon
Client Service
Wong May San, Wong Wai Sun
Production House
Handy Jobs
Rational
DESCRIPTION
Gearing up to the Olympics, Nike planned a massive re-launch of their Sportswear line to coincide with the grandeur of 080808. The idea was to create an impressive
in-your-face ad that will produce a wow factor with the audience.
LAUNCH/EXECUTION
The grand scheme was to launch a series of rich media ads that explores the many different styles of NSW. Starting from the ground, each style was shot individually with 2 real life models (a Male and a Female), and the shots were adapted into interactive banners.
