Title
Compete
Client
Nike Sales Malaysia Sdn Bhd
Product/Service
Sports Apparel
Internet URL
http://www.compass-interactive.com/KancilAwards2008/nikecompete.htm
Creative Director
Wong Wai Mun
Art Director
Benedict Ong
Copywriter
Joe Lee
Web Designer/Multimedia Designer
Benedict Ong
Client Service
Wong May San
Rational
DESCRIPTION
Capitalizing on the greatest sporting event on earth, Nike wanted to create an out of this world banner that highlights the brilliance of their complete range of 3 Nike Compete Lightweight shoes.
LAUNCH / EXECUTION
The task was to produce an audience-driven design/idea that relates to the range of Nike Compete Lightweight shoes. Thus, 3 different ideas were created to fit around the dimension of the skinner ads. To add more punch to the campaign, MSN Personal Expression packets varying from winks to avatars were added to boost further awareness.
