Title
Harp
Client
BMW
Product/Service
BMW 5 Series
Internet URL
http://202.9.109.15/awards/bmw/bmw_harp.html
Creative Director
Carol Roche
Art Director
Jusrurcarnanen Azer, Daniel Ang
Copywriter
Fazlee Sabbaruddin, Lee Tak Shune
Designer
Daniel Ang, Jusrurcarnanen Azer
Programmer
Maharis Azman
Client Service
Elaine McCartney, Asran Zakry
Rational
Brief—To sell the idea that the BMW 5 Series is one of, if not the most, perfect car available.
Idea—Nothing is more perfect than music. When notes are strung together, it produces an auditory sensation that anyone can appreciate. With this in mind, music was used to demonstrate how perfect the car is.
